Our 3D dentistry YouTube channel continues beating records. This year has also been analyzed in Congreso Web, one of the most important digital marketing events in Spain. On June 2nd, Sergio Otegui, online marketing director of our clinic, gave a workshop on the use of YouTube for companies, taking our channel as a reference.
Sergio gave a detailed explanation of all the possibilities that YouTube gives to companies, and how to optimize a channel in this social network to be as successful as possible. To build his speech, Sergio relied on the impressive figures of our clinic on YouTube, which already surpasses the millions of views. Topics covered included channel configuration, layout, languages, translations, optimization of video information, thumbnails, content type, playlists, monetization ...
In its seventh edition, Congreso Web continues positioning itself as one of the most important digital marketing events in the country. Held in the city of Zaragoza, every year this congress brings together hundreds of communication professionals.
For our dental clinic, it’s a real pride to have been part of an event of this magnitude, and we are very pleased to know that our work can serve as a guide for other companies.